Research Methodologies in Strategy and Product Development is a beginner-to-intermediate Udemy course from MTF Institute that teaches how to use research methods to make better business strategy and product decisions.
You’ll learn:
Human-centered innovation and design thinking
How to collect customer and market data
Qualitative research methods such as interviews and feedback analysis
Quantitative research methods such as surveys and metrics
Competitor and market analysis
Prototyping, testing, and turning research into business strategy
The course includes:
26 lessons in 3 sections
1 hour 21 minutes of video
More than 15,000 students
4.3/5 rating
Created by MTF Institute and taught by Dr. Alex Amoroso
This course is best for:
Product managers
Startup founders
Business strategists
Marketing researchers
Anyone interested in product development and data-driven decision making
One drawback is that the course is quite short, so it gives an overview rather than deep practical exercises. If you want more hands-on training, the newer course “Strategic Product Development: A Practical Guide to Research” from the same instructor is longer (almost 5 hours) and more detailed.